Hutton Group

Brand refresh and full web development for a confident future

• Branding • Graphic Design • Communications • Website

With 170+ years of experience and expertise, Hutton Group is a regional leader in construction and shopfitting services. Hutton Group wanted to update their brand and website, consolidating their position as a regional leader in their sector and looking to the future with confidence. It was also important for the company to a website that could speak to both potential clients and employees, paying homage to Hutton’s well-established history whilst also highlighting their strong future ambitions.

The Brand

We carried out a brand refresh for Hutton, focusing on the integration of their strong company history with a new, forward looking brand message. The result is a brand which promotes both the solid foundations of the company and marks them out as future focused using strong typography, colour choice and design. The new Hutton brand clearly shows that the company  is  building the future from solid foundations.

The Website

Hutton Group’s existing website was outdated in both style and functionality and was not aligned with the company’s future business strategies.  We worked with the company directors to develop a new website for Hutton Group which could house both their construction and shop-fitting departments under one consistent brand umbrella, whilst also using clear colour choices to differentiate the two divisions.  The new site offers a seamless user experience, clearly identifies the company’s key messages using custom design and targeted copywriting, is suitable for both prospective clients and employees, and houses the impressive number of completed case studies that Hutton Group has undertaken. Hutton Group’s new website clearly positions them as a confident, future focused brand built on a history of strong industry experience.