Built by Aphra is a full-service marketing agency focused on serving the construction industry.

Collectively we’ve got 20 years’ experience working across the building sector, developing and implementing marketing communications projects for main contractors and sub-contractors, as well as dedicated or multi-disciplinary consultants in related fields. Our sector-specific knowledge puts us in an ideal position to get great results for a variety of construction and property industry specialists, from mechanical and electrical contractors, to steelworkers, groundworkers, project managers, quantity surveyors and structural engineers. We’ve also got a background of working with architects, developers and local authorities. In short, our experience spans a huge breadth across the various specialisms within the construction and property industry.

We’ve worked with companies of all scales in the property and construction sectors, from small businesses to multi-million-pound organisations, all contributing to our specialist property and construction marketing expertise. That said, we also bring with us the sort of cross-fertilisation of ideas that comes from our experience in other industries, which keeps our approach fresh and innovative.

We look at all the effective ways in which your strategic objectives may be reached, rather than just sticking to industry-standard approaches. Our feeling is that if you do what you’ve always done, you’ll get what you’ve always got – and in many cases this leaves room for improvement!

As a multi-talented team with many years’ experience in property and construction marketing, we offer a scalable specialist resource that offers a great-value alternative to an in-house marketing function for your builders’ merchant, estate agency, construction company, sub-contractor business or consultancy. For the equivalent cost of a junior member of staff, you can access a whole team of experience of property marketing and construction industry specialists, making use of a deeper, broader skillset to promote your construction – or property-related business – more effectively.  

Construction industry marketing specialists

Construction advertising – including print, digital (pay-per-click or PPC) and signage/hoardings – is a strong speciality of ours, thanks to our talented in-house design and copywriting functions. But our expertise extends far beyond this for strategic ways to advertise your construction services, stretching right across the whole marketing mix to include websites, social media, PR campaigns, publications and more, even including business development services (which is such a specialist skill, even many dedicated construction marketing agencies can’t often offer this sort of support).

It’s not just that we have an excellent multi-skilled team; we also have an in-house bid-writing specialist on board, who has been known to score a remarkable 100% for clients on tenders written by Aphra for them, so we’re ideally placed to offer an integrated, end-to-end approach that meets your long-term strategic marketing objectives.

Our most popular services for main contractors include marketing campaigns, visual identity, bid production, social value work, and website development, for an integrated, strategic approach to marketing and communications, designed to fulfil either long- or short-term business objectives, depending on the brief.

Marketing for sub-contractors and consultants – from architects to structural engineers, groundworkers to M&E contractors

We can be particularly effective at helping sub-contractors and consultants win new customers – including developing strategies that focus on diversifying their client base or breaking into new sectors to fuel growth and create greater stability with a ledger that spreads risk across a variety of markets. We’re often asked to undertake integrated marketing campaigns for this kind of client, including website development, brand identity, sales consultancy, amongst other tailored services.

Whether your business is in mechanical and/or electrical contracting, steelwork or groundwork, structural engineering, architecture, project management or quantity surveying, we will devise and implement a marketing strategy that fulfils your business objectives – whether you want to build your business reputation and increase awareness, grow your customer base, improve your conversion rates, or increase margins to improve profitability, we can help with all of this.

The best way to advertise your builders’ merchant

Because we have such a broad understanding of the construction sector, we understand how the relationships between contractors, sub-contractors and suppliers work, and also the needs and wants of the market at every level. This puts us in an ideal position to plan and implement strategic marketing for builders’ merchants, helping them to more effectively advertise building materials, tools, kitchens and bathrooms, plumbing and heating supplies, landscaping products and more to the trade (plus the consumer market), and drive growth.

When it comes to builders’ merchants’ marketing, we’re most often asked about paid search advertising (pay-per-click or PPC), website development, graphic design, and social media services – which are also the most common ways in which we’re asked to help other businesses in the supply chain, such as sub-contractors. These services help them reach more of their target market, convey their USPs, build trust, increase enquiries, and improve conversion rates – ultimately resulting in business growth and increased profits.

Property marketing experts

Estate agents are marketing experts in themselves, of course, but that’s not to say a little outsourced support can’t augment their property advertising and elevate their marketing assets. We understand estate agents’ marketing needs, and offer support with a wide range of specialist marketing services designed to reach more vendors and purchasers, and improve reputation and build trust, resulting in more vendors retaining your services, and ultimately more property sales.

We find that the most popular marketing services amongst estate agents and property businesses are paid search advertising (pay-per-click or PPC, website development, graphic design, and social media – but of course, as we’re a full-service marketing agency we can take on a broader remit wherever it’s required.

Why choose Built by Aphra for construction sector marketing support?

What sets Built apart from other construction-specialist marketing agencies is that we don’t just deliver our projects on-brief and on-budget, ticking all the boxes for the specific requirement, but we consider every piece of work in the wider context of your marketing communications strategy. We’ll even level with you if we think that your original brief isn’t going to deliver on expectations – even if it means we risk doing ourselves out of a contract!

Other agencies might design you a website or a brochure, as requested, and that’s the limit of their input (with no added-value advice or direction). In contrast, we understand the context in a very industry- and audience-specific way, and with the business strategy as an over-arching guide, consider how you intend to use the asset, and where it sits within your marketing plan. We typically write the content, design the content, and provide input into optimal distribution – plus, of course, we look at the ROI for the project and consider its wider lifespan, for best value guaranteed.

Marketing specialists in property and construction

We can work in this way because we have an experienced, multi-talented in-house team (not rafts of junior staff doing the legwork under the tutelage of seniors) to support and implement our consultancy work. But added to this, we also have construction-industry-specific knowledge and contacts – as a result we enjoy long-standing relationships with our clients (including main contractors, sub-contractors, and builders’ merchants, amongst others) – including experience in developing strong campaigns for mental health, women in construction and environmental projects.

Our approach to any project, large or small, is holistic, strategic and honest; we think it’s the only way to deliver on our promise of effective, ethical, best-value marketing services. To have a no-strings chat about how we might be able to help you with marketing your construction sector business, call us today on 01206 912914 or email hello@weareaphra.co.uk.