I-Construct

Creating a strong brand identity for I-Construct

Communications Strategy • Branding • Website design • Video • Social Media • Presentation Deck

I-Construct is run by the Haven Gateway Partnership and supports SMEs to innovate and grow within the construction sector using industry mentoring, networking opportunities and EDRF grant funding. In 2020, Aphra was awarded a two-year contract with I-Construct to work as their chosen design and communications agency. As part of this work, we developed the company’s communications strategy, developed the I-Construct brand, designed a website, and created brand-consistent campaign assets including social media posts, video and a presentation deck.

The Brand

I-Construct’s master logo was designed to reflect the company’s core values of being innovative, forward-thinking collaborators who make connections within the construction industry.  Throughout the brand we used pattern as a prominent graphical element to represent innovation and collaboration as part of the company. We also created a set of icons and bespoke image style guidelines to be used throughout company collateral and ensure brand consistency.

The Expertise

Aphra was well suited to work with I-Construct due to our extensive construction marketing background and our involvement with various capital works projects in the area. We have worked with local contractors including Phelan Construction, Amplis Construction, Beardwell Construction, Hutton Construction and Morgan Sindall’s Chelmsford division, all of which gave us greater insight and understanding when developing I-Construct’s strategy and branding.

The Client

“We appointed Aphra in September 2020 to develop a communications strategy, brand identity and a suite of digital materials to support the launch of I-Construct, our new EU-funded construction innovation support programme and network, and to act as our communications agency throughout the two-year project.  Aphra have provided an excellent service to date. They are a responsive, helpful and creative team. The quality of their brand identity work has been excellent, and they have thought strategically about our target audiences and been able to work with our management team and wider stakeholders very well. We are currently working on the overall communications strategy and we are very pleased with the work they have done for us so far.”

– Jemma Little, Development Director