Hatch Interiors

Headshot and working environment photography

Photography

Hatch Interiors is one of the UK’s leading specialists in providing furniture packages, build-to-rent schemes, and bespoke interior design. Hatch’s brand aims to communicate their relentless focus on delighting clients through designs, furnishings, customer service, and attention to detail. The company approached Aphra requesting an update to their staff headshots to align their visuals with the brand values.

The Concept

Aphra worked closely with the company to decode how these photographs would be used and what messaging was necessary. After exploring a number of concept ideas, we could clearly see that classic black and white photos were the way forward, and these needed to be shot in a style that achieved a more modern and punchier feel to them, matching the high energy of the brand and its team.

The Photos

Our in-house photographer worked with Hatch to set up a high-volume headshot shoot for over forty employees. He also shot the senior management team separately in a high impact, colour mode to compliment the current website design and reflect the confidence of Hatch’s management vision.

We were then commissioned to document Hatch’s work environment and staff activity throughout the day. This shoot aimed to capture a playful, collaborative working environment where Hatch’s mission to delight their customers plays out.

Aphra produced three distinct moods for these shoots, each reflecting a key part of Hatch’s brand. These assets are used on the company’s website, email signatures and social media channels.